The People of CHENLIFT
Behind Every
Safe Lift,
a Dedicated Team
More than 100 engineers, quality specialists, production technicians, and customer-facing professionals work together at our Suzhou campus to design, build, and support the lift platforms operating in over 80 countries.
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Our People
More Than a
Manufacturer
CHENLIFT is a people-driven organisation. The quality of our lift platforms — consistent, verifiable, certifiable — flows directly from the commitment of the people who design each component, weld each joint, programme each control system, and answer every customer enquiry.
Our workforce spans five primary functions: Research & Development, Manufacturing Operations, Quality Assurance, International Sales & Marketing, and After-Sales Service. Each department operates with defined roles and documented processes, but the culture that connects them is one of shared ownership.
New production staff undergo structured on-the-job training programmes before working independently on any safety-critical assembly task. Technical staff receive annual training on updated standards and evolving technologies.
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Leadership
The Team at
the Helm
CHENLIFT’s senior leadership combines deep manufacturing expertise with international commercial experience.
With over 20 years in the aerial work platform industry, [GM Name] helped build CHENLIFT from a domestic supplier into a brand recognised in 80+ export markets. They hold a degree in Mechanical Engineering and remain directly involved in new product development decisions.
[R&D Director Name] leads CHENLIFT’s in-house engineering team, overseeing new platform development and continuous improvement of existing designs. Their team handles FEA structural analysis, hydraulic circuit design, and the technical documentation packages that underpin CE certification.
[Sales Director Name] has built CHENLIFT’s international distribution network over more than ten years, establishing partnerships across Europe, Australia, North America, and Southeast Asia. Fluent in Mandarin and English, they represent CHENLIFT at major international trade events including Bauma and Canton Fair.
[QA Manager Name] oversees CHENLIFT’s ISO 9001 quality management system and all inspection activities across the factory. They are the primary contact for BV and SGS third-party inspectors, and are responsible for maintaining CE technical construction files. They hold a certified auditor qualification and have managed quality systems in the machinery sector for over 12 years.
[Production Manager Name] manages daily operations across all six production zones of the Suzhou campus. Responsible for production scheduling, output capacity management, and leading the workforce training programme.
[After-Sales Manager Name] leads the after-sales team responsible for spare-parts supply, warranty claims, technical troubleshooting, and remote commissioning support for customers worldwide. Their team maintains a comprehensive spare-parts inventory and operates a multilingual technical helpdesk.
Our Departments
Five Teams,
One Standard
Each department plays a distinct role in delivering a CHENLIFT platform that performs safely and reliably across its operational life.
Research & Development
CHENLIFT’s R&D department is the origin of every product in the catalogue. The team combines mechanical design, hydraulic engineering, and electrical systems expertise to develop platforms that are safe, practical, and cost-effective to manufacture. All new designs are validated through finite element analysis and physical prototype testing before production tooling is committed.
The R&D team also monitors updates to EN 280, ISO 16368, and the EU Machinery Directive to ensure new and existing products remain certifiable. When customers request custom specifications, the R&D team produces formal engineering assessments and modified design packs.
Specialises in scissor-arm and mast-climbing platform structures. Leads FEA validation for all new structural designs.
Designs valve-block configurations, cylinder specifications, and hydraulic circuit layouts for the full product range.
Responsible for control panel design, PLC programming, and safety system architecture including emergency-stop circuits and overload protection.
Maintains CHENLIFT’s technical construction files and coordinates CE conformity assessment. Monitors European and international standards for relevant updates.
Quality Assurance
The Quality Assurance department operates independently from production management, reporting directly to senior leadership. QA inspectors are stationed at each of the six production zones, carrying out in-process checks at defined hold points throughout every platform’s build.
The QA team is also responsible for internal audits of the quality management system, supplier qualification assessments, customer complaint investigation, and corrective action management. When BV, SGS, or customer-appointed surveyors visit for pre-shipment inspection, the QA team coordinates all arrangements and provides access to batch records and test certificates.
International Sales & Marketing
CHENLIFT’s international sales team handles enquiries and orders from customers across Europe, the Americas, Southeast Asia, Australia, the Middle East, and Africa. The team is structured around regional desks, with each sales executive focused on a defined geographic portfolio.
Technical sales support is provided by sales engineers who can assist with product selection, specification clarification, and custom project scoping. All commercial documentation — pro-forma invoices, export documentation, CE certificates, and user manuals — is prepared and managed within the department.
Manages distributor relationships across Western and Northern Europe. Fluent in English and Mandarin; conversational German.
Covers Southeast Asia and Australia. Supports distributors in Thailand, Vietnam, Indonesia, Philippines, and Australia.
Manages accounts across North America, Latin America, and the Gulf. Spanish and Arabic language support available within the regional team.
Provides pre-sales engineering support: specification selection, custom project scoping, and technical documentation packages for distributors and importers.
After-Sales Service
CHENLIFT’s after-sales commitment extends well beyond the warranty period. The team maintains a stocked spare-parts inventory covering all current and recent-legacy platform models, enabling fast despatch of replacement components worldwide. For complex warranty or technical issues that cannot be resolved remotely, CHENLIFT can arrange on-site technical assistance.
The team also maintains the library of multilingual user manuals, maintenance guides, and spare-parts diagrams available to customers on request. Standard product warranty is 12 months from date of shipment; extended coverage available on request.
Working at CHENLIFT
A Culture Built on
Craft and Accountability
At CHENLIFT, culture is what happens when our values meet a real production decision — and the people who make those decisions define what kind of company we are.
Quality Is Personal
Every technician and engineer at CHENLIFT understands that a substandard weld or an improperly torqued fitting does not disappear into a finished product. We instil this sense of personal accountability from day one of onboarding.
Grow With the Company
CHENLIFT has promoted from within throughout its history. Production technicians have developed into team leaders and zone supervisors. We invest in structured development pathways, external training sponsorship, and skills certification.
Direct Communication
We do not manage by hierarchy for its own sake. Problems are raised directly and addressed directly. Senior engineers are accessible to production staff. Customer feedback reaches the R&D team without being filtered.
Continuous Improvement
Regular internal audits, root-cause analysis on non-conformances, and structured management review meetings keep the entire organisation focused on doing things better — not just the way they have always been done.
Frequently Asked
Questions About
Our Team
CHENLIFT employs more than 100 full-time employees across the Suzhou campus, spanning R&D, quality assurance, production, international sales, and after-sales service. The workforce has grown steadily as production volume and export markets have expanded, and we continue to recruit for both technical and commercial roles as the company grows.
Yes. CHENLIFT maintains a multilingual international sales department with staff experienced in export documentation, CE compliance support, and regional market requirements across Europe, the Americas, Southeast Asia, and Australia. Each sales executive manages a defined geographic region. Technical sales engineers are available to support product specification enquiries and custom project scoping.
Yes. Our technical sales engineers and R&D team are accessible for custom specification discussions. Whether you need a modified platform dimension, a different power source, a higher load rating, or documentation tailored to a specific national market, we can arrange a direct technical consultation. Contact sales@chinaliftplatform.com with your requirements and we will connect you with the right person.
Our after-sales team provides spare-parts supply (dispatched within 7 days via DHL/FedEx/UPS), warranty claim management, remote commissioning support via video call, and on-site service assistance for complex issues. Standard product warranty is 12 months; extended coverage is available on request. Multilingual user manuals, maintenance guides, and spare-parts diagrams are available for all products.
Absolutely. We welcome distributor visits, end-user delegations, and third-party auditors to our Suzhou facility at No. 9, Orchard Road, Wangting Town, Xiangcheng District. Factory tours cover all six production zones and typically take around 90 minutes, with on-site meeting facilities available. Contact sales@chinaliftplatform.com to arrange a visit.